@hellojoyus leads e-commerce video.
Joyus is a global women's lifestyle brand focused on creating informative yet entertaining shoppable videos on their digital platform. My role as Director of Photography was to build, stage, and style sets, light, shoot and direct talent, and work cross functionally with the buying, merchant, and marketing teams to develop daily branded videos.
The secret to glowing, radiant skin.
Beauty Expert Mikaela South shares her favorite eco-friendly beauty products that will give you a natural, lit-from-within glow. We shot this video in studio. Watch the video here.